Aston Martin Cognizant Formula One™ Team renews clothing partnership with Pelmark




Aston Martin Cognizant Formula One™ Team renews clothing partnership with Pelmark

25.03.2021: Aston Martin Cognizant Formula One™ Team is delighted to announce an extension of its successful partnership with team apparel and accessory supplier Pelmark.

Aston Martin Cognizant Formula One™ Team is delighted to announce an extension of its successful partnership with team apparel and accessory supplier Pelmark.
 

Pelmark has worked in close collaboration with Aston Martin Cognizant Formula One™ Team to design and develop a bespoke new range of official clothing for the Grand Prix squad and has also developed and distributed a full suite of replicawear and lifestyle lines.
 

These are available for fans to purchase from various global sales channels, including Aston Martin Cognizant Formula One™ Team’s official ecommerce store: https://shop.astonmartinf1.com/
 

This extension to the deal marks the third year of the partnership.

Danny Marsh, Pelmark MD, said: “Pelmark are delighted to extend the Partnership with Aston Martin Cognizant Formula One™ Team into 2022. Both Pelmark and Aston Martin share an obsession for performance, design detail and quality. These core values are reflected in the 2021 collaboration.

Our target is to make Aston Martin Cognizant Formula One™ Team the most visually admired team in the paddock, while also providing the most functional and highest technical-standard team kit in F1 today. Extending this same product standard to our network of global retail channels also enables fans around the world to be part of this historic and iconic brand.”

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™ Team, said: “How we look and dress as an organisation is very important – team clothing offers a way to externally represent our brand and is central to building pride and a sense of belonging within the team.

We’re very proud of the work we’ve done together with Pelmark to design and develop a unique visual identity for this year’s kit. Furthermore, our partnership with Pelmark offers our global fans and team partners the opportunity to purchase affordable and authentic replica kit, bringing them closer to the team as a result.”

Matt Bishop- photo AMR

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