British Motor Museum announces reopening date and special Jaguar E-Type exhibition

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One of Warwickshire’s most popular automotive attractions – the British Motor Museum at Gaydon – is preparing to reopen after the pandemic next month.

And it will be unveiling a special attraction for returning visitors in the shape of a special Jaguar E-Type exhibition to celebrate the 60th birthday of the iconic Coventry-made sports car.

It has also revealed details of a host of summer events and special half-term E-Type activities aimed at younger visitors.

In line with lockdown loosening rules the museum will be welcoming visitors back from May 17.

The reopening is being made possible with stage 3 of the Government’s roadmap coming into effect on that date.

The museum says everything is in place to ensure a safe and enjoyable visit.

May half-term events at the British Motor Museum will have a Jaguar E-Type flavour
May half-term events at the British Motor Museum will have a Jaguar E-Type flavour

The British Motor Museum will be open seven days a week from 10am until 5pm with limited numbers per day and pre-booking is essential for all visitors including those returning with an annual pass.

There are 10am, 11am, noon and 1pm arrival slots available and once at the museum visitors can stay as long as they wish until closing.

A new attraction for 2021 is the E-Type Evolution Exhibition from the Jaguar Daimler Heritage Trust (JDHT) to commemorate the 60th anniversary of the Jaguar E-Type.

The exhibition tells the story of the iconic sports ca r from the racing C and D-types of the 1950s, the E2A prototype, its launch at Geneva on March 15 1961 and finishes with two very successful racing V12 E-types from the 1970s.

The exhibition runs to the end of June and is included in the standard museum admission.

The Warwickshir e museum is also running some special E-Type themed activities during the May half-term holiday.

Between May 29 and June 6 it will be hosting a full programme of family friendly activities to celebrate the Jaguar E-Type’s 60th birthday.

Visitors will have the chance to meet Dotty or Dougie, the car designers from the swinging 60s and explore this amazing car and its design.

Younger visitors will also have the chance to take home their very own cardboard cut-out Jaguar E-Type.

There are also online celebratory activities for those not able to visit the museum.

Gaydon Gathering returns

The ‘Gaydon Gathering’, a free monthly evening gathering aimed at motoring enthusiasts, will return on Tuesday May 11.

The first gathering took place last October and the museum plans to fun this friendly event on the second Tuesday of every month until the autumn. Pre-booking is essential.

Show and rallies

The museum is also gearing up to run a full schedule of motoring shows and events this summer, all in line with Government advice.

More than 14 shows and rallies are being planned to include the return of several popular events such as the Land Rover Show, Retro Truck Show as well as some brand-new events including ‘Autolicious’ on August 29.

This event presented by Audi-licious is a rare opportunity to see an array of stunning cars on display including Audi, Aston Martin, Ferrari, Bentley, Porsche, Mercedes, Lamborghini and VW.

Jeff Coope, managing director at the British Motor Museum said “We are delighted to be able to reopen our doors and welcome back visitors after being closed for such a long period.

“Thanks to funding from the Government’s Culture Recovery Fund and the success of the furlough scheme, the museum is in a good place and is now keen to get back to business.

“We’re looking forward to seeing the return of our much valued and loyal visitors as well as the staff, some of whom are already hard at work preparing to reopen the museum once again.”

2021 admission prices remain the same as in 2020 and are: Adults £14.50, concessions £12.50, children £9 (5-16 years), under 5s free, and a family ticket costs £40 (two adults & up to three children).

If you Gift Aid or donate your entrance fee you receive an annual pass at no extra cost.

All visitors must pre-book tickets so the Museum can fulfil its NHS Test and Trace commitment. Visitors must adhere to the ‘Rule of 6’, wear a face covering at all times and observe social distancing.

To find out more and book tickets click here.

Museum tickets will go on sale on May 11.

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