See the $272,000 Lamborghini Urus SUV’s $50,000 in Options


  • The Lamborghini Urus I reviewed recently had about $50,000 in additional options.
  • They included extra carbon fiber trim and red contrast interior stitching.
  • The final price of my loaner came to $272,193.
  • See more stories on Insider’s business page.

Without a shadow of a doubt, the Lamborghini Urus is a ridiculous machine. Colossal amounts of horsepower from something with the presence of a tank tend to give you that impression. And then there are the options.

The loaner for my Urus review was painted in a truly loud shade of Rosso Mars paint. With a starting price of $218,009, the 2021 Urus comes with a good amount of hardware as standard. That includes a 650-horsepower, 4.0-liter, twin-turbocharged V8; an eight-speed automatic transmission; permanent four-wheel drive; carbon-ceramic brakes; LED adaptive headlights; four-zone climate control; and heated exterior mirrors. 

Lamborghini Urus._OEM3

Lamborghini Urus.

Lamborghini


As standard features come, it’s a lot — and you’d hope so, given the $200,000 starting price. After the $3,995 destination charge (big yikes!), my loaner also had $50,189 worth of options, bringing the final price up to $272,193.

What’s $50,000 in options on a Lamborghini look like? Let’s investigate.

Matte Nath 22-inch wheels ($4,641)

2021 Lamborghini Urus._KL_31

2021 Lamborghini Urus.

Kristen Lee


They’re certainly giant wheels! But since the Urus is already so giant itself, they don’t look super outlandish here? The gunmetal gray is a nice color, too.

Small interior carbon ($2,778)

2021 Lamborghini Urus._KL_38

2021 Lamborghini Urus.

Kristen Lee


With the black leather, the carbon-fiber interior inlay looks nice.

Brake calipers in red ($1,262)

2021 Lamborghini Urus._KL_36

2021 Lamborghini Urus.

Kristen Lee


They want almost $1,300 to paint some brake calipers!? Get out.

Upper Exterior Carbon package ($7,851)

2021 Lamborghini Urus._KL_37

2021 Lamborghini Urus.

Kristen Lee


This, according to Lamborghini, gets you carbon fiber detailing on the rearview mirror, rear spoiler, rear molding, and wheel arches. 

Leather seats ($3,321)

Lamborghini Urus._OEM9

Lamborghini Urus.

Lamborghini


I mean, it’s a Lamborghini. What are you going to get, cloth? 

Lower Exterior Carbon package ($14,326)

2021 Lamborghini Urus._KL_9

2021 Lamborghini Urus.

Kristen Lee


I’ll just let Lamborghini explain this one: “The lower exterior carbon fiber package includes the lower bumper area and rocker cover in carbon fiber material, with a specific design that emphasizes the Urus’ exterior muscularity and firmness to give it an even more recognizable look and improved distinctiveness to meet each customer’s preference.”

Sure!

Off-road modes ($637)

Lamborghini Urus._OEM8

Lamborghini Urus.

Lamborghini


The Urus has air suspension that can adapt depending on what mode you put it in. On its drive mode selector, it has options for Sabbia (sand), Terra (land) and Neve (snow). I’d love to meet the driver who takes their Urus off-roading, as I am not sure they exist.

Full electric comfort seat ($3,157)

2021 Lamborghini Urus._KL_51

2021 Lamborghini Urus.

Kristen Lee


What, you want me to manually adjust the seats in my Urus? Are you out of your mind?

Transparent protective ($3,157)

2021 Lamborghini Urus._KL_41

2021 Lamborghini Urus.

Kristen Lee


This is a film that Lamborghini covers the Urus with that protects it from scratches, road debris, and stone chips. Lamborghini says it “covers the most sensitive parts of the vehicle body like a second and invisible skin.”

Stitching option ($733) and optional stitching ($414)

2021 Lamborghini Urus._KL_24

2021 Lamborghini Urus.

Kristen Lee


I wasn’t able to determine what this was on Lamborghini’s online configurator, but I figure it has something to do with the contrast stitching found on the seats, steering wheel, and doors. Red, to match the exterior color.

Floor mats with leather piping ($690)

2021 Lamborghini Urus._KL_52

2021 Lamborghini Urus.

Kristen Lee


As an aside, I can’t believe we as a society haven’t moved past putting carpeting in our cars yet. Would you wear shoes on your carpet at home? No! So stop putting carpeted floor mats in cars. Make them all rubber.

Panoramic roof ($2,848)

2021 Lamborghini Urus._KL_53

2021 Lamborghini Urus.

Kristen Lee


I had the Lamborghini for an entire weekend and didn’t open the roof once.

Carbon fiber kick plates ($2,312)

2021 Lamborghini Urus._KL_40

2021 Lamborghini Urus.

Kristen Lee


Looks cool! But $2,300 worth of cool? Not sure.

Embroidered Lamborghini shield on headrest ($956)

2021 Lamborghini Urus._KL_35

2021 Lamborghini Urus.

Kristen Lee


The embroidered Lamborghini bull is, in a word, massive. You could probably see it from a block away. The only other place I’ve seen it bigger is on the polo shirts that Lamborghini sells.

Brushed steel exhaust ($1,106)

2021 Lamborghini Urus._KL_27

2021 Lamborghini Urus.

Kristen Lee


Yup. These look good.



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