Lotus Hires One Of The Best Car Designers In The Business

The brand’s first-ever SUV could become its best-seller. It’ll be followed by a four-door coupe, a larger SUV, and a sports group developed in a partnership with Alpine. “I first visited Hethel just after Lotus was acquired in 2017 and I’ve been watching closely as the new plans have developed,” Horbury said. “I’m delighted to be becoming a bigger part of that future.”

The carmaker’s Vision80 plan, which those four EVs are a part of, was launched in 2018 following its 70th anniversary. By 2028, the goal is to revolutionize the entire product range and have solid financial results ever year. Bringing in Horbury helps to make those lofty goals more attainable than ever.

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