Sports car maker Lotus has announced that a new model, called the Emira, will be the last to be powered by conventional power. The new design is part of an overhaul at the Norfolk-based company, which is controlled by China’s Geely.
Managing director Matt Wendell said that would serve to bridge what he called the analog cars of today and the digital cars of tomorrow. The company wants all of its models to be electric in the future. Geely’s investment program, which will see production increase in the UK three times as well as expand abroad, is expected to cost more than € 2 billion.
James Bond car
Lotus is a heritage brand. The automaker was founded in the early 1950s by engineer Colin Chapman. It was a sister company to the racing team, which had massive success in the 1960s and 1970s.
Below is a video showing this vehicle in English:
After Mr. Chapman’s death, the group struggled. He spent stints owning General Motors, Bugatti and the Malaysian group Proton, but despite producing exciting designs such as the Esprit, a James Bond car, he was rarely making any money.
As a result, he chose to launch a model that includes several new technologies, but is powered by an internal combustion engine. Its leader said they must build a strong team and enhance their expertise for electrification.
It will be the last gasoline-powered car the company has built, he said. Indeed, Lotus has already taken a step in this direction, with the launch of its Evija supercar, which is expected to go into production at the end of this year. A very powerful electric beast capable of exceeding a speed of 320 km / h.