Hendy Group is taking on Lotus franchise in Hampshire and Devon to complement its existing Lotus operation in Dorset.
Hendy currently operates 24 franchises from 65 locations in the south, including a number of performance, premium and sports car brands.
Hendy is expanding with Lotus as the brand prepares for significant change with the unveiling of the Type 131, and production of the Evija – the world’s first British all-electric hypercar.
On the UK network side, Lotus plans to move over the next two to three years to a “larger number of key retail” points around the country, and those will cover all the main UK cities.
It currently has 18 retailers and 12 authorised repairers in its UK network with open points in London, Kent, the north west and south Wales.
Hendy chief executive Paul Hendy said he was delighted that the performance car manufacturer had awarded the additional areas to Hendy.
“While this year has been challenging for the whole automotive sector, we remain committed to building on our strong base and we are delighted to be adding these additional Lotus dealerships to our portfolio,” said Paul.
“Our Dorset operation is an important part of our Performance Division and we will be looking to repeat this success in Hampshire and in Devon where we already have successful dealerships.”
Geoff Dowding, executive director, sales and aftersales, Lotus, added: “We are delighted to be extending our relationship with Hendy in the south and south west. Growing our retail network with the right partners is an important step as we transform the Lotus business and brand.”