WHEN TAG HEUER AND PORSCHE JOIN FORCES


SWISS luxury watchmaker TAG Heuer and German sportscar manufacturer Porsche have forged a holistic and long-term collaboration ranging from competition to product development.

A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as the first celebration of the iconic brands.

The new TAG Heuer Carrera Porsche Chronograph is the first celebration of the iconic brands.The new TAG Heuer Carrera Porsche Chronograph is the first celebration of the iconic brands.

TAG Heuer chief executive officer Frederic Arnault said that the time is right for his brand’s partnership with Porsche.

“TAG Heuer and Porsche have common history and values, of course, but more importantly we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance.

“With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

Detlev von Platen, a member of Porsche AG’s executive board for sales and marketing, said: “The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership.

“We bring together what our customers love the most about both of us – authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration.

Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence.

A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the

excellence of both names without diluting the essence of either. Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes.

The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an

interlocking bracelet reflecting streamlined racing design.

At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a special edition watch and is delivered in bespoke packaging with colours and a style consistent with the remarkable watch inside.

The official partnership between TAG Heuer and Porsche may be on its starting line but it has been built on a remarkable foundation – the shared heritage and the common interests of two of the world’s favourite and most dynamic luxury brands.





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