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Soon, TikTok will surpass Pinterest by total UK users – and car companies are some of the surprising shining stars of this new platform.
Despite being home to a young demographic, TikTok car content has been viewed tens of billions of times during lockdown. But what we all want to know is: which car brands are proving to be the most popular with young people?
Singlehandedly collecting over 2.24m views, this branded hashtag asked users to re-envision its world-famous logo, with some seriously creative results. Think user participation is old news? Think again.
TikTok’s Top Supercars
Not even TikTok could ignore the hotly contested Lamborghini vs Ferrari battle that drives the supercar industry forward. Yet in this particular fight for supremacy, Lamborghini wins by a country mile.
TikTok’s Top British Car Brands
Waving off the likes of Rolls-Royce and McLaren, MINI’s foray into the electric car market has set brand engagement rates soaring. Helped primarily by their slick promotional activity and targeted ads, they’re able to make major waves online – even if their diminutive name suggests otherwise.