Urus still the best-selling Lamborghini as brand records record sales

Lamborghini Sales d
Lamborghini Sales d

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Lamborghini enjoyed record sales in the first half of 2021, mostly thanks to particularly strong demand for its Urus SUV. The Italian supercar specialist managed to sell 4 852 vehicles in the first six months of the year, representing a 37% increase over the same period in 2020 and a 6,6% improvement over 2019, which is probably a more fair comparison.

The Urus SUV accounted for 2 796 units, or 57,6% of Lamborghini’s total, with sales having increased by 35% year-on-year. It has essentially become the marque’s cash cow, much like the Cayenne has become for Porsche. The second most popular Lamborghini in H1 was the Huracan, with 1 532 sales, an increase of 46% year-on-year. Finally, the Aventador managed just 252 sales, up 21%, although it’s worth noting that the flagship supercar is at the end of its life cycle. Lamborghini recently revealed the LP 780-4 Ultimae as the final Aventador model, and fittingly it’s also the fastest, with Lamborghini claiming a 2,8-second 0-100 km/h sprint time. The Aventador is set to make way for a hybrid model that’s due in 2023.

Lamborghini Aventador LP 780-4 Ultimae.
Lamborghini Aventador LP 780-4 Ultimae.

Lamborghini’s biggest market in the first six months of 2021 was the United States, which accounted for 1 502 sales. This was followed by China, Hong Kong and Macau, with 602 collective sales, and Germany, which recorded 391. These were followed by the UK (318), Japan (258), the Middle East (226) and Italy (197).

“This exceptional result is a double confirmation for us. It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty,” said Lamborghini CEO Stephan Winkelmann. “It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over 1.5 billion euros by 2024. 

“Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA,” Winkelmann added.

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